Teefefe – putkimiehet

 What’s your prediction for 2021? Dressed-up things with a bit more ease. I miss tailoring, I miss blazers, but they’re going to come in softer fabrics—we don’t all want to wear a sloppy cardigan. Things will be more of a hybrid. If we enjoy fashion, these things will resonate quite well. And as soon as we are all out of this, it’s going to be like the Roaring Twenties !

Balenciaga, resort 2020. Photo: Courtesy of Balenciaga Which pieces were your customers particularly responding to in 2020? Brigitte Chartrand: Accessories had massive growth. Jewelry has done really well because so many of us were at home and in front of a screen. The bucket-hat trend has not stopped; it could be found from so many brands and was being driven by Instagram. It’s one of the accessories of the year. Of course, loungewear performed really well; that more casual yet elevated luxury product has always been part of our natural aesthetic and point of view. But I was really happy to see that we had great success too with lingerie and swim—personally I am biased with the latter because I am such a beach girl! We had our best year yet with those. Flat sandals are really a thing right now. And rubber footwear, like Gucci’s mules. Loafers and slippers had a very strong year. But really, the huge increase has been in flat sandals.

1. https://fujiresidence.org/2021/06/07/teefefe-putkimiehet/
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