Myshirtone – Come On Ukraine Euros 2020-2021 T-Shirt

 So, how did all these It girls suddenly become The North Face devotees? It might have to do with the fact that the brand has been enjoying a fashion-forward makeover recently. In February, MM6 Maison Margiela collaborated with the brand on a series of sculptural coats and vests, giving The North Face puffers a new, high fashion spirit. Hailey Bieber was one of the first models to wear the collab, slipping into one of its green fleece jackets and pairing it with leather pants. (Hadid also wore the MM6 zip-up to vote in October). In September, Gucci also announced its new partnership with The North Face, applying bold prints onto its signature jacket silhouettes.

Typically worn by outdoor lovers, The North Face is a brand built out of practical needs: its jackets are weather-resistant and built to keep you warm, meaning you wear it to go on an adventure. Worn in a casual context, they’re often favored by tech bros in Silicon Valley—not fashion girls. However, on multiple occasions this fall, Hadid and Ratajkowski were spotted rocking the same green puffer coat by the label. And no, they weren’t readying themselves to explore the great outdoors (though Ratajkowski did wear it for a hike once). They gave the jacket a stylish, city-ready twist by pairing it with pieces such as distressed denim or graphic hoodies. Back in September, Smalls also landed in Europe for fashion week wearing a black The North Face fleece vest with jeans, a hoodie, and a sleek shoulder bag—the perfect cozy travel look.

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